LINK BUILDING

If your new website is online and the content and technology are both fully optimized, it’s time to start the final challenge which is to get your website the highest possible scores in the search engines: We start Link Building. This process consists of creating as much as possible relevant links from other websites to your website. With the emphasis on relevant links, because irrelevant links can negatively affect your rating. Cygne Web Design has several years experience in with Link Building campaigns.

The use of Link Building
Why is link building so important? The first generation of the Google search engine was developed around the concept of Pageranking. A PageRank results from a "ballot" among all the other pages on the World Wide Web about how important a page is. A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page. Because of the rise of ‘link farming’, an illegal way to create many links, the impact of pageranking decreased but is still present and should not be forgotten.

Suitable link partners
A good and effective place to start link building is social media sites like LinkedIn, Twitter, MySpace and Facebook. These sites are known as an authority on Internet and make a lot of added value. The launch portals are important. These are sites like DMOZ, Home and Home Cable. Here you can subscribe to relevant subsidiary pages sometimes against payment. Finally, you can exchange links with actions maintain relationships.

Blog
The whole principle of Link Building is to provide interesting and relevant content to others, so that they link to your website. This is done by many companies through blogging. For example, by regularly blog about new developments a fixed group of readers will post links to your business blog, what will result in higher pageranking.

Interested in link building?
Do you want more relevant links to your website and get more visitors and a higher listing in search engines? Cygne is your partner for successful link building campaigns. Contact us to discuss possibilities.